Client (large industrial South Florida developer) hired JRL to find prospective properties in the Fort Myers market with the purpose of constructing Class A light industrial (flex) buildings.
Using our market expertise, multiple properties were identified and two prominent properties were purchased (each residing around the Southwest Florida International Airport and Interstate 75).
JRL was hired to handle the marketing, leasing, onsite property management, and tenant improvement construction.
Seven new buildings were constructed, totaling over 350,000 square feet with over 125 small bay industrial units ranging in size from 1,500 square feet to over 4,000 square feet.
During the time that the buildings received the Certificate of Occupancy (CO) new light industrial buildings were being constructed throughout the market (total square footage was +/- 1.8 million square feet).
JRL developed dynamic marketing campaigns to attract both buyers and renters to its available units. This included ad campaigns in newspapers and local publications, TV advertisements that were run on both cable and network stations, direct marketing campaigns, open houses, and forming alliances with the Economic Development Council and other institutions.
The first series of building were completely leased within the first six months of receiving the Certificates of Occupancy. The next sets of buildings were completed in the middle of the recession and aggressive efforts were instituted to attract the few buyers and renters in the marketplace. On average, four leases or purchases took place on a monthly basis. The property consisted of both national and local tenants.